apparel we believe that fashion is temporary but style is permanent.
We opened our first store in China in 2018 to sell stylish clothes in inspiring surroundings, at affordable prices.
Our designs are timeless, independent-minded and fun. We prefer not to slavishly follow fashion trends; instead we cherish the opportunity to make something beautiful, meaningful and lasting that you can wear for years.
We use the best fabrics from the best factories to produce clothes with designer quality and detailing but at fair prices. And we do everything we can to make sure that our materials and products are sourced responsibly.
Our store teams are trained to offer our customers friendly, genuine, knowledgeable and impartial advice in a relaxed environment. No two stores are the same, each one is individually designed to be sympathetic to its surroundings and its own existing architecture.
New stock is delivered weekly, allowing the ranges to evolve constantly, so that your shopping experience is always fresh and visually exciting.
We do wholesale and retail business at the same time.